
Quote from Bowl of Fire on Jan. 14, 2004 at 7:37 PM

As I understand it, theaters don't make any money from the films themselves, I think except for them to break even on what it cost them to get. Most of their money comes from concessions and advertising. Of course, I could be wrong, and there are a lot of people who know more about it than me on here...
This is absolutely true. As I've heard it, a film that doesn't last 3 weeks at the theater loses money for the theater, and one that isn't wildly popular for more than six doesn't turn much profit at all. I understand the need for theaters to make money (which is why I never sneak concessions in and try to buy concessions when I can afford it), but the tv commercials make me upset, and I'm glad we don't have them here.
I am spoiled though, because one block from my apartment I have a nice 18 screen multiplex that shocked the student population when it opened and announced that 6 screens would be dedicated to "arts, independent, and foreign" for an entire year. 3 years later, they still have those 6 screens. Meanwhile, projection and sound have been rock solid, student ticket prices are affordable, and no tv commercials. All I could ask for.
Tennnessee has the worst theaters in the country. With little exception, Carmike and Regal are the two worst chains I've ever visited. Century, Loews, and AMC clean up in terms of quality.
The studios need to change their policies, but one must also remember... it is damned expensive to strike a print. This isn't a drop in the bucket, and they have to be rented so expensively to theaters because by the time the theater is done with it, there is little money to be made from that print. The print has to pay for itself as well as pay for the cost of the movie, and even then it isn't making anyone any money. Still, theaters are suffering, and studios need to realize that if they kill the theaters, everyone loses.
Will
You may like grandma's yard gnomes, but I've seen Rock City. Remember it.